PROGRAM | ICA Preconference: Generation Z and Global Communication


ICA Preconference Program

Generation Z and Global Communication

Organizer: Online Media and Global Communication

Sponsor:  Shanghai International Studies University, China


May 25 Thursday, 8-a.m. -12 p.m.


Sheraton Toronto -  Room: Linden

Chair: Louisa Ha, Bowling Green State University, U.S.A.; Founding Editor-in-Chief, Online Media and Global Communication

Virtual Conference Registration: 



8:00-8:15 a.m. Keynote Speech


Keynote Speaker:  Homero Gil de Zuniga, Distinguished Research Professor, University of Salamanca, Distinguished Professor of Media Studies at Pennsylvania State University, and Senior Research Fellow at Universidad Diego Portales


Zoomers, Millennials, Gen X and Boomers? The News Finds Me Perception as a Media Effect Equalizer and Implications on Global Communication”


8:15-9:00 a.m. Panel 1: Media Use and Gen Z’s World View

Chair: Peiqin Chen, Shanghai International Studies University


Qingwen Dong, University of the Pacific, U.S.A.:

The Gen Zers’ Digital Media Dependency and its Impact on Their Views of Diversity,

Equity and Inclusion

Peiqin Chen, Shanghai International Studies University, China and Haigui Liu, Fudan University, China:

A Study of Chinese Gen Z’s Perception Towards the United States

Jingtai Tang, Fudan University, China and Mingliang Xu, Jinan University, China:

Populism and the Online Expression of Generation Z - Based on Computational Discourse Analysis Method. 

Yining Yan and Xin Shi,  Shanghai International Studies University, China:

       How College Students' Use of Emoji/Memes Affects Their Relationship with Parents

Yong Liu, Fudan University, China and Rui Zhang, Anhui University, China:

The Making of Online Influencers: Symbols and Images

Jing Wu, Fudan University, China

A Study on the Media Literacy Status of Junior High School Students in China

Zihan Wang, Shanghai International Studies University, China

  Motivation and Gratification: Investigating Gen Z’s Polychronicity and Habitual Viewing Behavior of Bullet Screen Videos

Xiaomeng Li and Nan Lyu, Shanghai International Studies University, China:

Who are the “Casual Fans”: The Alternative Fandom Practice of Gen Z in China

Chunyu Zhang, Shanghai International Studies University, China:

         Media Use and Gen Z's Experience of Cyberbully in China


9:00-9:45 a.m.  Panel 2:Children and News: Lessons Learnt and Future Directions

Chair: Vera Slavtcheva-Petkova, University of Liverpool, UK


Vera Slavtcheva-Petkova, University of Liverpool, UK:

Generation Z, Politics and the Media: Circle Line Media Model. 

Cynthia Carter, Cardiff University, UK:

Future Shock: What’s Happened to Newsround?

Michal Tirosh, The Max Stern Yezreel Valley College, Israel:

        Children's News Creators' Approach to "Fake News"

Jee Young Lee, University of Canberra, Australia: 

Generation Z’s Digital News Engagement

Lynn Schofield Clark, University of Denver, USA:

Children and News: Lessons Learnt and Future Research


9:45-10:00 a.m. COFFEE BREAK


10:00-10:50 a.m.Paper Presentations 

1. How to Empower Generation Z for Better Health? A Cross-Generational Analysis of Health Information Seeking Behavior and Digital Health Literacy

Qianfeng Lu and Mary Ho, University of Lugano, Switzerland; Wen Jiao and Angela Chang, University of Macau; Peter J. Schulz, University of Lugano, Switzerland (1st Place Paper)


2. News and Sources that Matter: Generational News Consumption Patterns During the 2020 Presidential Election

Rik Ray, University of Illinois Urbana-Champaign, USA  (2nd Place Paper)


3. Para-kin Relationship between Fans and Idols: A Qualitative Analysis of Fans' Motivations for Purchasing Idol-Dolls

Zhenyu Zhang, Pennsylvania State University, USA (3rd Place Paper)


4. Access to the platform of Generation Z: China’s Mainstream Media Innovation in Short Video Communication Practices--Take "Deer Show" as An Example

Yuan Yue, Beijing Foreign Studies University, China


5.  From the Silent Generation to Gen Z: Intergenerational Communication in the USA

May Gao, Kennesaw State University, USA



10:50-12:00 High Density Presentations 


I. Effect of Social Media and International News Exposure on Gen Z’s Perception of the World


1. The Cross-Genre Dissemination of Platformized “Highbrow” Culture in China: Computing How Algorithms Erode Cultural Boundaries Among Gen Z?

Yuan He, Hebei University, China

Shilan Su, Beijing Normal University

Yike Dou, Hebei University


2. A Study of the Impact of Social Media on the Construction of the Global View of Generation Z

Beibei Wang, Shanghai International Studies University, China


3. Connecting with a Transnational Generation Z Fanbase: Major League Baseball's City Connect, Authenticity, and the Global Latin/Latin American Imaginary

Esteban del Río, University of San Diego, U.S.A.


4. How International News Use Influences Global Perception— A Comparative Study Between 2008 and 2018 Across East Asia

Linsen Su, Beijing Jiaotung University, China


5. Identities, Migration, and Social Media: Generation Z in USMCA (NAFTA)

Diana L Alvarez-Macias, Instituto Tecnológico Autónomo de México

Alfredo Villafranca, PhD. Instituto Tecnológico Autónomo de México

Carmen M. Villafranca. Cardinal Carter Academy for the Arts



II. Artificial Intelligence and Gen Z


6. Human-Centred AI Futures?: Global Gen Z Perspectives

Toshie Takahashi, Waseda University, Japan


7. Dealing with AI-generated Media: Young Finns’ Media Literacy Regarding Deepfake Videos

Lao Yucong, University of Oulu, Finland



III. Gen Z and Digital Activism/Advocacy Campaigns


8. Social Media and Self-identity: Aesthetic Labor and Self-commodification of Generation Z Netizens

Xin Zheng, Shenzhen University, China


9. Learning from TikTok Food Pranks to Promote Food Saving Among Adolescents

Xuan (Iris) Li, Jenny Zhengye Hou, Greg Hearn, Queensland  University of Technology, Australia


10. From Digital Natives to Transmedia Cultural-Members: Generation Z in China and Their Engagement with “Moved” Content

Xiyuan Liu and Shuai Wen, University of Colorado- Denver


11. Young People's Trajectories to Get News in 2022 about Chile's Proposed New Constitution

Rayen Condeza Dall'Orso, Pontificia Universidad Católica de Chile

Tabita Moreno Becerra, Universidad de Concepción, Chile

Constanza Gajardo León, Universidad de Concepción, Chile


IV. Comparison Between Gen Z and Other Generations


12. Exploring Motivations for Nostalgia Sharing on Social Media Sites: Seasons, Emotion, and Generations

Ilyoung Ju, Bowling Green State University

Rik Ray, University of Illinois Urbana-Champaign

Claire Joa, Middle Georgia University

Hyacinth Bangero, Bowling Green State University


13. Perceived Influencer Authenticity: Comparing Gen Z and Millennials during the De-influencer Movement

Mara Singer, Chaz Callendar, Xiao Ma, Colorado State University, U.S.A.


14. Digital Natives and News. A Cross-national Analysis of Gen Z News Consumption and Comparisons with Other Generations

Weiyu Liu, Chinese University of Hong Kong, China

Michael Chan, Chinese University of Hong Kong, China