Case Study Repository on Global Media Industries

Aims and Scope

The Case Study Repository on Global Media Industries aims to collect, store, cumulate and circulate academic case study research and industry practice cases from scholars and welcomes submissions from scholars, students, practitioners and media organizations and other institutions in and outside China, especially from the Global South countries.

The Case Study Repository is to be launched on the Ubiquity platform owned by De Gruyter and hopes to generate more research opportunities by leveraging on case study as a new form of academic and professional format for knowledge building between an academic paper and a professional report, while still addressing a specific case or issue or question that should be solved but still remain unsolved in most Global South and North societies.

By so doing, the Case Study Repository aims to encourage comparative approaches for case studies submitted around the world, in an effort to better enhance its goal to serve as an academic bridge between the Global North and the Global South countries.

Key Areas and Types of Case Study

The Case Study Repository welcomes to engage with institutional collaboration with and support from associations, universities, media and institutions of interest in China and in the world.

At its initial stage, the Case Study Repository on Global Media Industries focuses on the two categories of case studies as follows:

l  Case Study Research on (1) Social media uses and applications in both the Global South and the Global North contexts; (2) Media, advertising, public relations and corporate communications management; (3) International Cities Communications.

l  Case of Media Industry Practices on: (1) Global Media Practices, (2) Social Media Practices, (3) AI Technology Adoption and Promotion Contexts.

Languages：

1.     English

2.     Chinese

Data Collection and Analysis

The Case Study Repository welcomes case studies that employ qualitative, quantitative, or mixed-methods approaches. Authors are expected to explain the process and to discuss the rationale behind their data collection and analysis methods, ensuring that they align with ethical research standards, including obtaining informed consent from research participants.

It is also encouraged that authors to critically assess and openly discuss any limitations inherent in their data gathering and analytical techniques.

Case Study Structure

Each case study, with a word limit of 2000-5000 (excluding appendices and references), will be assigned a DOI after acceptance to the Repository. All submissions be peer reviewed by at least one of the editorial review board members. Submitters can choose single-anonymized review (author identity shown in the case study) or double-anonymized review (author identity not shown in the case study). 

Citation style will follow the OMGC Mouton Style which includes family name and first name of the author (See De Gruyter Mouton Journal Style Sheet at

https://www.degruyter.com/journal/key/omgc/html).

The review and decision process will be within 60 days. The author’s name(s) will be listed in the convention of the country such as CHEN Zhong if the author is in China, and Zhong CHEN if the author is in the U.S.A.

If the data contain proprietary information of the organization under study, authors should seek written consent from the sources before submitting the case and confirm if the organization and individual names can be identified.

A case study of research consists of the following sections and headings:

(1)  Title of the Case Study: summarize key concepts and questions to be addressed

(2) Author(s):  Full Names, positions, affiliations

(3)  Abstract: The summary of a case study should be in 150-200 words with at least five keywords.  Keywords can include but not limited to: 1) key word related with case; 2) organization name under study; 3) industry/sector, if applicable; 4) country context/region/global; 5) one of the 5 topic areas.

(4)  Introduction or background: provide an introduction or background information for a case study and explain why the case study

(5) Research questions: address 3-5 issues of concern or questions related with the topic or industry

(6) Description and data analysis: using the case study methods to analyze the collected data and other documentation regarding the case. For academic case study research, related theories on international communication, advertising, media management, public relations, advertising, management or others should be used in analyzing the case. For industry practice case, no theory is required but should have clear issues of concern or functions for guidance of industry practices and/or lessons learned for students in media and communication professions. It can be an exemplary case for future references. 

(7)  Discussions: analysis with historical, social and industry perspectives in relation with the key concepts and perceptions.

(8)  Conclusion and assessment: summarize key conclusions, major trends and discuss directions of future developments of a specific topic or industry.

Benefits of Publishing in the Repository:

1.     Publication recognition and validation through the review process and DOI assignment.

2.     No fee to the author(s) and free open access to everyone around the world

3.     Readership metrics and impact report freely available to the author(s) in real-time author dashboard on the Ubiquity platform (Authors will be notified automatically quarterly on the update (check with ubiquity). See example attached.

4.     Free permanent online storage on the repository

5.     Search engine optimization through the ubiquity platform

6.     Knowledge sharing and building on the repository

The Repository Editorial Review Board (Proposed Composition by nomination and recommendation with case study research credentials)

1.     10 members from AEJMC MMEE division, International Communication Division, Advertising Division, PR division executive board members

2.     5 members from BEA MMP and International Communication Division executive board members

3.     5 members from ICA media industry interest group executive board members

4.     10 members from Chinese academic institutions and international media organizations

5.     10 members from Global South scholars.

Appendices

Case study writing resources:

1.     https://www.verywellmind.com/how-to-write-a-psychology-case-study-2795722

2. https://libguides.usc.edu/writingguide/assignments/casestudy#:~:text=A%20case%20study%20research%20paper,between%20two%20or%20more%20subjects.

Case Study Research References

Brown, P.A., 2008. A review of the literature on case study research. Canadian Journal for New Scholars in Education/Revue canadienne des jeunes chercheures et chercheurs en education, 1(1).

Feagin, J.R., Orum, A.M. and Sjoberg, G. eds., 2016. A case for the case study. UNC Press Books.

Gerring, J., 2006. Case study research: Principles and practices. Cambridge university press.

Gillham, B., 2000. Case study research methods. London: Continuum.

Gomm, R., Hammersley, M. and Foster, P., 2000. Case study method: Key issues and key texts. LONON: Sage.

Hancock, D.R., Algozzine, B. and Lim, J.H., 2021. Doing case study research: A practical guide for beginning researchers.

Mills, A.J., Durepos, G. and Wiebe, E. eds., 2009. Encyclopedia of case study research. SAGE.

Rule, P. and John, V., 2011. Your guide to case study research. Pretoria: Van Schaik.

Stake, R.E., 1995, The Art of Case Study Research, CA: Sage.

Woodside, A.G. and Wilson, E.J., 2003. Case study research methods for theory building. Journal of business & industrial marketing, 18(6/7), pp.493-508.

Yin, R.K., 2009. Case study research: Design and methods. CA: SAGE.