AEJMC MMEE Division, in collaboration with Online Media and Global Communication (OMGC) sponsored by Shanghai International Studies University, will offer its inaugural Case Study Competition on Global Media Industries in 2025. Case study papers are to be submitted as a separate category to the MMEE Division in the AEJMC annual conference in San Francisco with a dedicated case study session.
To recognize high quality case study submissions, Online Media and Global Communication (OMGC) will offer cash awards and a certificate to top three case study submissions: $300 to the top case study, $200 to the second-place case study and $100 to the third-place case study. Winners must give Global Media Industries Case Study Repository the first right of refusal to post the winning case with DOI. Submitters can choose single-anonymized review (author identity shown in the case study) or double-anonymized review (author identity not shown in the case study).
The case study format should follow the Global Media Industries Case Study Repository format and structure. Citations should follow OMGC in-house journal style. See examples of the published journal articles: https://www.degruyter.com/journal/key/omgc/html#issues.
Case studies will be divided into two categories of academic case study and industry practice case study respectively:
For academic case study research, theories related with international communication, advertising, media management, public relations, advertising, or management should be applied in analyzing cases.
For industry practice case study research, no theory is required but it should address a clear issue of concern or a function for guidance of media industry practices and/or lessons learned for students and practitioners in media and communication profession. It can be a blunder or exemplary case for future references.
Length of the case study should be between 2000-5000 words excluding references and appendices and a case study can follow the format below:
Title of the Case Study
Author(s): Full Name, position, affiliation
(1) Abstract: The summary of a case study in 150-200 words with at least five keywords. Keywords must include these items: 1) industry/sector, 2) organization name under study, 3) country context/region/global, 4) topic areas (e.g., media management, international communication, advertising and public relations).
(2) Introduction or background: provide an introduction or background information for a case study and explain why the case study
(3) Research questions: address 3-5 questions related with the topic or industry
(4) Description and data analysis: using the case study methods to analyze the collected data and other documentation regarding the case.
(5) Discussions: analysis with historical, social and industry perspectives in relation with the key concepts and perceptions.
(6) Conclusion and assessment: summarize key conclusions, major trends and discuss directions of future developments of a specific topic or industry within some theoretical framework
An introduction and resource page on case study method reference is available on the Shanghai International Studies University OMGC web page: https://omgc.shisu.edu.cn/Repository/list.htm
Guidelines for all Submissions: All case study papers must be submitted electronically at the AEJMC website, by accessing the All-Academic submission portal. A link to All-Academic is available via the AEJMC website. Papers must be uploaded to the All-Academic server no later than 11:59 P.M. (Central Daylight Time) Tuesday, April 1, 2025.
Paper Formatting: All papers should use 12-point Times New Roman, Times, or Arial font, and have 1-inch margins. Authors should use the citation style appropriate for the discipline, including APA, Chicago, MLA, and Harvard. Format should be Word, WordPerfect, or a PDF. PDF format is strongly encouraged.
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AEJMC MMEE-OMGC全球媒体产业案例研究征集启示
2025年8月，美国新闻与大众传播教育协会（AEJMC）年会将于旧金山举行。届时，上海外国语大学举办的英语学刊《网络媒体与全球传播》（OMGC）将联合AEJMC的媒体管理、经济学与创业学分部（MMEE）,首次共同推出全球媒体产业案例研究征集活动。收录的英文案例研究论文将作为AEJMC MMEE分部的一个独立类别进行评审，并举行专门会议进行研讨。
截止日期：
所有案例研究论文必须用英文撰写，并通过 AEJMC 网站的All-Academic提交门户（https://convention2.allacademic.com/one/aejmc/aejmc25/）进行电子提交。案例论文上传截止时间为2025年4月1日（星期二）美国中部夏令时间23:59/北京时间2025年4月2日（星期三）12:59。
奖项设置：
为激励高质量案例研究投稿，OMGC将为评选出的前三名优秀案例研究提供现金奖励及荣誉证书。奖励设置如下：
· 第一名：300美元奖金
· 第二名：200美元奖金
· 第三名：100美元奖金
获奖者必须为全球媒体产业案例研究库(Global Media Industries Case Study Repository)提供优先发布权，每个案例发布后将配有专属的DOI学术标识号。案例研究提交者可以选择单匿名审稿（作者身份在案例研究中显示）或双匿名审稿（作者身份在案例研究中不显示）。
案例研究内容要求：
案例研究分为两类：（1）学术案例研究（2）行业实践案例研究
· 学术案例研究：需运用与国际传播、广告、媒体管理、公共关系或管理相关的理论对案例进行分析。
· 行业实践案例研究：无需理论支持，但需明确关注某一实际问题或话题，为媒体行业实践提供指导，或为学生及从业者提供经验教训。案例可以是失败教训或成功典范，以供未来参考。
案例研究字数应在2000-5000字之间（不包括参考文献和附录），并可按以下英文格式撰写：
Title of the Case Study
Author(s): Full Name, position, affiliation
1. Abstract: The summary of a case study in 150-200 words with at least five keywords. Keywords must include these items: 1) industry/sector, 2) organization name under study, 3) country context/region/global, 4) topic areas (e.g., media management, international communication, advertising and public relations).
2. Introduction or background: provide an introduction or background information for a case study and explain why the case study
3. Research questions: address 3-5 questions related with the topic or industry
4. Description and data analysis: using the case study methods to analyze the collected data and other documentation regarding the case.
5. Discussions: analysis with historical, social and industry perspectives in relation with the key concepts and perceptions.
6. Conclusion and assessment: summarize key conclusions, major trends and discuss directions of future developments of a specific topic or industry within some theoretical framework
格式要求：
· 所有文章需使用12号字体（Times New Roman、Times或Arial），页边距为1英寸。
· 案例内容需遵循全球媒体产业案例研究库的格式与结构规范，详见：https://omgc.shisu.edu.cn/Repository/list.htm。
· 案例引用格式需采用OMGC内部期刊样式，可参考已发表的期刊文章：https://www.degruyter.com/journal/key/omgc/html#issues。
· 文件格式为Word、WordPerfect或PDF，强烈建议使用PDF格式。
如有疑问，请联系：Dr. Xiaomeng Li （李晓蒙） 邮箱：omgc@shisu.edu.cn
我们期待您的投稿！